After visiting Honduras on missions trips and sampling their wonderful coffee, we began studying the roasting
process and what it took to make a great cup of coffee. We visited other large roasting companies and spent many
an hour researching techniques, roasting times, flavoring, and equipment. We began working with Hondurans
importing their coffee beans from farms that use Strictly High Grown methods and cultivate 100% of their crops
under shade.
process and what it took to make a great cup of coffee. We visited other large roasting companies and spent many
an hour researching techniques, roasting times, flavoring, and equipment. We began working with Hondurans
importing their coffee beans from farms that use Strictly High Grown methods and cultivate 100% of their crops
under shade.
Because we deal directly and personally with every supplier, however small, we are in a unique position to identify
the needs of local producers and their communities, and to assist them. In keeping with our family oriented
philosophy, the bulk of our assistance is oriented towards growers' families. For example, at the beginning of the
school year we donated school supplies to growers' children who otherwise would not have been able to attend
classes, and we finance elementary school social activities on an ongoing basis to encourage attendance.
the needs of local producers and their communities, and to assist them. In keeping with our family oriented
philosophy, the bulk of our assistance is oriented towards growers' families. For example, at the beginning of the
school year we donated school supplies to growers' children who otherwise would not have been able to attend
classes, and we finance elementary school social activities on an ongoing basis to encourage attendance.
If there is a lesson to be learned from the above, it is that the quality of a coffee depends in large part upon the
people who grow and pick it. For that reason we at Crimson Life Coffee have been respecting and assisting small
producers and their families for years now. Being in the heart of Honduras's coffee producing region, we see first
hand that coffee must be produced in an economically, environmentally, and socially sustainable manner if we are
to continue to provide you with the finest coffee possible.
people who grow and pick it. For that reason we at Crimson Life Coffee have been respecting and assisting small
producers and their families for years now. Being in the heart of Honduras's coffee producing region, we see first
hand that coffee must be produced in an economically, environmentally, and socially sustainable manner if we are
to continue to provide you with the finest coffee possible.
This and other assistance is neither new nor is an attempt to jump on the currently fashionable bandwagon of
social responsibility. On the contrary, it has been a hallmark of our way of doing business for years. (Please visit
CrimsonOutreach.org for more info)
social responsibility. On the contrary, it has been a hallmark of our way of doing business for years. (Please visit
CrimsonOutreach.org for more info)
| Crimson Life Coffee ~ Our Company |
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