After visiting Honduras on missions trips and sampling their wonderful coffee, we
began studying the roasting process and what it took to make a great cup of coffee.
We visited other large roasting companies and spent many an hour researching
techniques, roasting times, flavoring, and equipment. We began working with
Hondurans importing their coffee beans from plantations that use Strictly High
Grown methods and cultivate 100% of their crops under shade.
began studying the roasting process and what it took to make a great cup of coffee.
We visited other large roasting companies and spent many an hour researching
techniques, roasting times, flavoring, and equipment. We began working with
Hondurans importing their coffee beans from plantations that use Strictly High
Grown methods and cultivate 100% of their crops under shade.
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Because we deal directly and personally with every supplier, however small, we are in
a unique position to identify the needs of local producers and their communities,
and to assist them. In keeping with our family oriented philosophy, the bulk of our
assistance is oriented towards growers' families. For example, at the beginning of
the school year we donated school supplies to growers' children who otherwise
would not have been able to attend classes, and we finance elementary school
social activities on an ongoing basis to encourage attendance.
a unique position to identify the needs of local producers and their communities,
and to assist them. In keeping with our family oriented philosophy, the bulk of our
assistance is oriented towards growers' families. For example, at the beginning of
the school year we donated school supplies to growers' children who otherwise
would not have been able to attend classes, and we finance elementary school
social activities on an ongoing basis to encourage attendance.
If there is a lesson to be learned from this, it is that the quality of a coffee depends
in large part upon the people who grow and pick it. For that reason we at Crimson
Life Coffee have been respecting and assisting small producers and their families for
years now. Being in the heart of Honduras's coffee-producing region, we see first
hand that coffee must be produced in an economically, environmentally, and
socially sustainable manner if we are to continue to provide you with the finest
coffee possible.
in large part upon the people who grow and pick it. For that reason we at Crimson
Life Coffee have been respecting and assisting small producers and their families for
years now. Being in the heart of Honduras's coffee-producing region, we see first
hand that coffee must be produced in an economically, environmentally, and
socially sustainable manner if we are to continue to provide you with the finest
coffee possible.
This and other assistance is neither new nor is an attempt to jump on the currently
fashionable bandwagon of social responsibility. On the contrary, it has been a
hallmark of our way of doing business for years. (Please visit tolm.org for more
info)
fashionable bandwagon of social responsibility. On the contrary, it has been a
hallmark of our way of doing business for years. (Please visit tolm.org for more
info)
